High impact insight for open minds

Occasional Concerns is a modern research firm specializing in user experience and consumer insight


CLIENTS


We’re a one-stop shop for nimble, custom-designed research and strategic insight, specializing in qualitative, quantitative, and mixed method studies. We use modern approaches and thoughtful, user-focused analysis to close knowledge gaps for brand, marketing and product leaders.

RESEARCH

Qualitative / ethnography

Quantitative / surveying

Market / landscape audits

Personas / segmentation

Journey mapping

Concept / content testing

User / usability testing

STRATEGY

Go-to-market strategy

Growth / expansion strategy

Product innovation

Product marketing

User experience (UX)

BRAND

Naming

Brand architecture

Brand positioning

Rebranding

Experience design