High impact insight for open minds

Occasional Concerns is a modern research firm specializing in user experience and consumer insight.

We partner with brand, marketing and product leaders to uncover unexpected nuance, bring fresh perspective to present problems, and keep companies connected to their consumers.

SELECT CLIENTS

CAPABILITIES

Insights you can actually act on.

  • User experience (UX)

    Personas / segmentation

    Qualitative / ethnography

    Quantitative / surveying

    Concept / content testing

  • Market / competitive analysis

    GTM strategy / product-market fit

    Growth / expansion strategy

  • Brand architecture

    Brand positioning

    Rebranding

    Experience design